We're opening early access to Panxo for Search — a drop-in SDK that replaces your site search with an AI engine that understands your content, answers user queries, and serves premium native ads. All from a single integration.

Panxo, the pioneering platform for AI assistant traffic monetization, announces the launch of Prebid Extended AI Reach, an innovative solution that enables publishers to monetize not only direct traffic from AI assistants but also all users who regularly interact with these tools.

As AI agents reshape the buyer journey, a critical identity gap is emerging between traditional ad tech and LLM-driven traffic. Publishers who close this gap first will capture the most value.

Google's AI Overviews have caused a 58% drop in CTR for top results, a 61% decline in organic clicks, and only 1% of users click through AI summary links. Publishers need a new strategy.

The technical reasons why standard ad tech underperforms with conversational AI visitors.

New data from ECDB and Similarweb shows that ChatGPT referral traffic now converts at 11.4%, beating direct, paid search, organic, email, display, and social. With agentic commerce projected to capture 64% of retail traffic by 2029, publishers need to rethink how they monetize this new audience.