The First Header Bidding Solution to Monetize AI-Driven Audiences

Panxo, the pioneering platform for AI assistant traffic monetization, announces the launch of Prebid Extended AI Reach, an innovative solution that enables publishers to monetize not only direct traffic from AI assistants but also all users who regularly interact with these tools.

The Problem

Currently, publishers see between 1% and 5% of their traffic coming directly from AI assistants such as ChatGPT, Perplexity, Claude, or Gemini. However, the actual volume of users who use these assistants is significantly higher: they reach websites from traditional search engines, social media, or direct traffic, but maintain AI usage habits in their daily lives.

Until now, this high-value audience remained unidentified and was monetized at standard CPMs.

The Solution: Extended AI Reach

Prebid Extended AI Reach introduces a behavior-based user profiling system. When a user arrives at a website from an AI assistant, Panxo creates an anonymized profile that records:

• Frequency of AI assistant usage

• Primary sources (ChatGPT, Perplexity, Claude, Gemini)

• AI Score: a 0-100 rating reflecting usage intensity

• When that same user returns to the website from any source, the system identifies them and enables premium ad serving.

Native Prebid.js Integration

The solution integrates directly into the Prebid.js ecosystem, the header bidding standard used by most major publishers worldwide. Benefits include:

Simple implementation: added as another bidder in existing configuration

No conflicts with current stack: works alongside other SSPs without competing for the same inventory

• Full regulatory compliance: GDPR/TCF 2.0 (GVL ID: 1527), CCPA, GPP, and COPPA

• Optimal response times: under 200ms per auction

Expected Performance

Publishers implementing Prebid Extended AI Reach can expect:

CPM: $25 - $45 USD

Fill Rate: 5-15% of total traffic

Latency: <200ms

According to company sources, "AI assistants are transforming how users discover and consume content. Publishers need tools that allow them to monetize this new reality. With Prebid Extended AI Reach, we expand AI monetization reach from 2% to potentially 15-20% of total traffic, at premium CPMs that reflect the true value of this audience."

Prebid Extended AI Reach is available starting today for all publishers with Prebid.js integration. Implementation requires:

1. Registration on the Panxo dashboard (app.panxo.com)

2. Integration of the AI signal script

3. Addition of the Panxo adapter to Prebid configuration

4. Complete technical documentation is available at docs.panxo.ai.

About Panxo

Panxo is a patent pending technology platform specializing in the detection, classification, and monetization of traffic from artificial intelligence assistants. Its patented technology identifies traffic from ChatGPT, Perplexity, Claude, Gemini, and other AI assistants with high accuracy, enabling publishers to generate incremental revenue without affecting their existing ad stack.