Publisher Resources
Publisher FAQ
Everything you need to know about integrating Panxo, monetizing AI traffic, and getting paid.
General Questions
What is Panxo?
Panxo is an AI-native ad network that specializes in monetizing traffic coming from AI assistants like ChatGPT, Claude, Perplexity, and Google's AI Overviews. We use advanced detection algorithms to identify AI-referred visitors and serve them non-intrusive, high-converting ad formats.
How does Panxo work?
Detection: Our script analyzes visitor signals (referrer, user-agent, behavioral patterns) to identify AI-referred traffic
Monetization: When AI traffic is detected, we display optimized ad formats (sticky banners, announcement bars, smart corners)
Tracking: We track engagement, attention metrics, and revenue in real-time
Payment: You get paid monthly for the AI traffic we monetize on your site
Who is Panxo for?
Panxo is ideal for:
Content publishers receiving traffic from ChatGPT, Claude, or Perplexity
News sites, blogs, and educational platforms
Any website that appears in AI assistant responses
Publishers looking to monetize traffic that typically has low ad engagement
Integration & Setup
How do I integrate Panxo?
Integration is extremely simple:
Sign up at admin.panxo.ai
Copy your unique script tag
Paste it in your website's
<head>
or
</body>
Done! Detection starts immediately
Example:
<script async src="https://cdn.panxo.ai/o/YOUR_UNIQUE_HASH"></script>
Does Panxo affect my page load speed?
No. Our script is:
Async loaded (doesn't block page rendering)
Lightweight (~45KB minified)
CDN-delivered (Cloudflare edge network)
Cached for 24 hours
Typical load time: <50ms
Can I use Panxo with Google Adsense?
Yes! Panxo is designed to work alongside your existing ad networks. We specifically target AI-referred traffic, which often has low engagement with traditional ads. You can run:
Google Adsense
Mediavine
Ezoic
Any other ad network
Panxo complements them, it doesn't replace them.
AI Traffic Detection
Why do Panxo's numbers differ from Google Analytics?
Panxo is an AI-native ad network that specializes in monetizing traffic coming from AI assistants like ChatGPT, Claude, Perplexity, and Google's AI Overviews. We use advanced detection algorithms to identify AI-referred visitors and serve them non-intrusive, high-converting ad formats.
This is completely normal. Panxo typically shows 30-70% MORE AI traffic than Google Analytics.
1. Multi-Signal Detection:
Google Analytics primarily relies on referrer strings
Panxo uses 5+ signals including behavioral analysis and bot scores
We detect indirect AI traffic that GA misses
2. Real-Time Behavioral Analysis:
GA tracks sessions statically
Panxo analyzes behavior in real-time (scroll patterns, load speed, viewport)
We catch AI traffic that "looks human" to GA
3. Proprietary User-Agent Database:
We maintain an updated database of AI assistant user-agents
Includes emerging AI tools GA hasn't catalogued yet
Regular updates as new AI assistants launch
4. Deep Link Pattern Recognition:
We analyze URL parameters and patterns specific to AI referrals
GA may categorize these as "direct" or "other" traffic
This accounts for 15-25% more detections
Example:
Your Google Analytics: 1,500 AI visits
Your Panxo Dashboard: 2,200 AI visits
Difference: 47% more (normal range: 30-70%)
Why trust Panxo's numbers?
Our business depends on accurate detection (we only monetize real AI traffic)
We're audited by demand partners who verify traffic quality
You can cross-reference with your server logs to validate
What AI assistants does Panxo detect?
Currently supported:
ChatGPT (including Browse mode and Canvas)
Claude
Perplexity
Google Gemini
Microsoft Copilot
Poe
SearchGPT (coming soon)
We continuously add new AI assistants as they emerge.
Revenue & Payments
How much can I earn with Panxo?
Revenue depends on:
AI traffic volume (how many visits from AI assistants)
Content quality (higher engagement = higher RPM)
Geographic mix (US/UK traffic pays more)
Ad format performance (CTR, attention time)
Typical RPMs:
Low-quality content: $3-8 CPM
Medium-quality content: $8-15 CPM
High-quality content: $15-25 CPM
Premium publishers: $25-40 CPM
Example calculation:
2,000 AI visits/month × $12 RPM = $24/month
10,000 AI visits/month × $12 RPM = $120/month
50,000 AI visits/month × $12 RPM = $600/month
When do I get paid?
Payment schedule:
Billing cycle: Monthly (1st to last day of month)
Invoice generation: 1st of following month
Payment processing: Within 45 days (NET-45 terms)
Minimum payout: $50
Example:
October revenue: $245
→ Invoice generated: November 1st
→ Payment sent: December 15th (or earlier)
Privacy & Compliance
Is Panxo GDPR compliant?
Yes, fully compliant. Panxo is privacy-first by design:
No persistent cookies (we use sessionStorage only)
No personal data collection (no emails, names, addresses)
No cross-site tracking (each site is isolated)
Opt-out available (via panxo_opt_out cookie)
No third-party data sharing (data stays with Panxo)
We only collect:
Technical data (user-agent, referrer, viewport)
Behavioral data (scroll depth, hover time)
Anonymous IDs (session-based, not persistent)
Does Panxo require a cookie consent banner?
No. Because we
Don't use persistent cookies (only sessionStorage)
Don't track users across sites
Don't collect personal information
Use a single technical cookie (panxo_opt_out) which is exempt from consent
However, if you have a consent banner for other services, you can optionally include Panxo.
Support
How do I contact support?
Email: support@panxo.ai (24-48h response time)
Dashboard: Support Ticket
Twitter: @panxo_ai
Do you offer priority support?
Yes, for premium publishers (>100k AI visits/month):
Dedicated account manager
Slack channel access
Priority email support (4h response)
Monthly optimization reviews
Contact us to qualify.
Have a question not answered here?
Our team is here to help you succeed with Panxo.
